Exclusive to Australia and select race markets around the world, Brown-Forman has released a limited edition, Jack Daniel’s Tennessee Whisky commemorative bottle to mark its partnership with the McLaren Formula 1 Racing Team.
Limited Edition commemorative bottle.
The bottle features a new label design that combines McLaren’s iconic “papaya” orange twist with Jack Daniel’s classic Old No. 7 logo, alongside dynamic racing stripes in a nod to the new race season.
Jack Daniel’s Australia brand manager, Emily Nget, said, “We’re proud to celebrate the continued partnership between McLaren and Jack Daniel’s, two brands known around the world for representing a spirit of boldness and authenticity. Together, we’ve created unmatched fan experiences around F1 races and are looking to build upon that success and accelerate in the new race season here in Australia and around the world.”
The limited-edition Jack Daniel’s McLaren Racing 2024 Limited Edition commemorative bottle will include Jack Daniel’s classic Tennessee Whiskey grain bill of 80 per cent corn, 8 per cent rye, and 12 per cent malted barley, bottled at 80 proof (40% ABV).
McLaren Racing executive director, Partnerships & Accelerator, Matt Dennington, said, “We are delighted to be collaborating with Jack Daniel’s as they release another limited-edition bottle. The launch of last year’s bottle was a huge success, and it is great that we continue to launch unique and exciting activations for our fans globally.”
The limited-edition commemorative bottles are now available to buy at Dan Murphy’s online, First Choice Liquor, Boozebud, The Whiskey List and other independent retailers for a RRP $70.
