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The pressure to provide large volumes of branded content through social channels and social advertising campaigns is taking its toll on Australian marketers.

Yet TRIBE founder Jules Lund (below) believes we are on the cusp of a new marketing trend which will change the way food and drink businesses operate.

 

JUL1

 

He will be speaking at the Food & Drink Business + PKN Breaking Boundaries LIVE industry conference on 4 August in Sydney, discussing how small and large brands are already unlocking premium user-generated content at unprecedented scale with unparalleled speed – and at a fraction of the cost of traditional marketing.

 

TRIBE is a self-serve marketplace connecting social media content creators with leading brands to create powerful 1:1 campaigns that engage audiences difficult to reach.

 

Since launching in 2015, the tech platform has connected 2600+ creators with 250+ small, medium and large businesses.

 

Buy your tickets to LIVE here (Early bird offer expires June 30).

Packaging News

Good news for last-minute nominators – the entry deadline for the 2026 PKN Women in Packaging Awards has been extended, giving the industry more time to recognise outstanding talent.

As pressure builds ahead of Friday’s Environment Ministers Meeting, the Australian Council of Recycling is again calling for urgent action on packaging reform, warning that without it Australia’s recycling system is at risk.

The AIP has outlined a refreshed strategic direction, positioning itself as a leading provider of technical education, training and industry guidance as packaging reform and sustainability pressures intensify.