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The pressure to provide large volumes of branded content through social channels and social advertising campaigns is taking its toll on Australian marketers.

Yet TRIBE founder Jules Lund (below) believes we are on the cusp of a new marketing trend which will change the way food and drink businesses operate.

 

JUL1

 

He will be speaking at the Food & Drink Business + PKN Breaking Boundaries LIVE industry conference on 4 August in Sydney, discussing how small and large brands are already unlocking premium user-generated content at unprecedented scale with unparalleled speed – and at a fraction of the cost of traditional marketing.

 

TRIBE is a self-serve marketplace connecting social media content creators with leading brands to create powerful 1:1 campaigns that engage audiences difficult to reach.

 

Since launching in 2015, the tech platform has connected 2600+ creators with 250+ small, medium and large businesses.

 

Buy your tickets to LIVE here (Early bird offer expires June 30).

Packaging News

PKN’s latest print issue is hitting desks around the country, packed with news on the latest industry developments and in-depth features spanning food packaging, converting & printing, labels & labelling, packaging technology, sustainability, and more.

Visy is recruiting more than 100 operators, technicians and tradies for its glass recycling and manufacturing facility in Yatala, Queensland, which will begin operations in 2026.

Visy’s has completed a $30m upgrade to its recycled paper mill in Brisbane, to manufacture new grades of paper for corrugated boxes used by Queensland farmers and food and beverage businesses.