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The pressure to provide large volumes of branded content through social channels and social advertising campaigns is taking its toll on Australian marketers.

Yet TRIBE founder Jules Lund (below) believes we are on the cusp of a new marketing trend which will change the way food and drink businesses operate.

 

JUL1

 

He will be speaking at the Food & Drink Business + PKN Breaking Boundaries LIVE industry conference on 4 August in Sydney, discussing how small and large brands are already unlocking premium user-generated content at unprecedented scale with unparalleled speed – and at a fraction of the cost of traditional marketing.

 

TRIBE is a self-serve marketplace connecting social media content creators with leading brands to create powerful 1:1 campaigns that engage audiences difficult to reach.

 

Since launching in 2015, the tech platform has connected 2600+ creators with 250+ small, medium and large businesses.

 

Buy your tickets to LIVE here (Early bird offer expires June 30).

Packaging News

As Australia’s packaging reform agenda moves closer to implementation, APCO is strengthening its leadership and operational capability, appointing Tom Key as COO to help drive the systems and delivery capability needed for the next phase of reform.

Federal ministers yesterday convened an urgent industry roundtable on plastics supply chain pressures, placing packaging reform and domestic recycling capability firmly at the centre of discussions around Australia’s food security and manufacturing resilience.

The Australian Beverages Council has renewed calls for urgent national packaging reform, saying global supply disruptions highlight the need for stronger domestic recycling and harmonised EPR.