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The pressure to provide large volumes of branded content through social channels and social advertising campaigns is taking its toll on Australian marketers.

Yet TRIBE founder Jules Lund (below) believes we are on the cusp of a new marketing trend which will change the way food and drink businesses operate.

 

JUL1

 

He will be speaking at the Food & Drink Business + PKN Breaking Boundaries LIVE industry conference on 4 August in Sydney, discussing how small and large brands are already unlocking premium user-generated content at unprecedented scale with unparalleled speed – and at a fraction of the cost of traditional marketing.

 

TRIBE is a self-serve marketplace connecting social media content creators with leading brands to create powerful 1:1 campaigns that engage audiences difficult to reach.

 

Since launching in 2015, the tech platform has connected 2600+ creators with 250+ small, medium and large businesses.

 

Buy your tickets to LIVE here (Early bird offer expires June 30).

Packaging News

Australia’s pathway to a national soft plastics recycling system has taken a step forward, with APCO and SPSA announcing a new partnership aimed at simplifying how brands and retailers participate in stewardship as collection and recycling pathways expand.

One year after commissioning its high-efficiency G3 oxyfuel furnace at the Gawler glass manufacturing site in South Australia, Orora says the installation is delivering substantial reductions in fuel use and greenhouse gas emissions.

Des Pope, founder and chairman of Pope Packaging, has passed away. Pope established the South Australian packaging company in 1956, growing it from a small local operation into a global business.