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The pressure to provide large volumes of branded content through social channels and social advertising campaigns is taking its toll on Australian marketers.

Yet TRIBE founder Jules Lund (below) believes we are on the cusp of a new marketing trend which will change the way food and drink businesses operate.

 

JUL1

 

He will be speaking at the Food & Drink Business + PKN Breaking Boundaries LIVE industry conference on 4 August in Sydney, discussing how small and large brands are already unlocking premium user-generated content at unprecedented scale with unparalleled speed – and at a fraction of the cost of traditional marketing.

 

TRIBE is a self-serve marketplace connecting social media content creators with leading brands to create powerful 1:1 campaigns that engage audiences difficult to reach.

 

Since launching in 2015, the tech platform has connected 2600+ creators with 250+ small, medium and large businesses.

 

Buy your tickets to LIVE here (Early bird offer expires June 30).

Packaging News

The World Packaging Organisation has named 234 winners for the WorldStar Packaging Awards 2026, which were selected from 481 entries submitted across 36 countries.

ACOR is calling on the Government to urgently introduce packaging reforms or risk the collapse of Australia’s plastic recycling sector and face millions of tonnes of plastic waste polluting the environment.

As 2025 draws to a close, it is clear the packaging sector has undergone one of its most consequential years in over a decade. Consolidation at the top, restructuring in the middle, and bold innovation at the edges have reshaped the industry’s horizons. At the same time, regulators, brand owners and recyclers have inched closer to a new circular operating model, even as policy clarity remains elusive.