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The pressure to provide large volumes of branded content through social channels and social advertising campaigns is taking its toll on Australian marketers.

Yet TRIBE founder Jules Lund (below) believes we are on the cusp of a new marketing trend which will change the way food and drink businesses operate.

 

JUL1

 

He will be speaking at the Food & Drink Business + PKN Breaking Boundaries LIVE industry conference on 4 August in Sydney, discussing how small and large brands are already unlocking premium user-generated content at unprecedented scale with unparalleled speed – and at a fraction of the cost of traditional marketing.

 

TRIBE is a self-serve marketplace connecting social media content creators with leading brands to create powerful 1:1 campaigns that engage audiences difficult to reach.

 

Since launching in 2015, the tech platform has connected 2600+ creators with 250+ small, medium and large businesses.

 

Buy your tickets to LIVE here (Early bird offer expires June 30).

Packaging News

Visy has produced the first glass bottles at its new recycling and manufacturing facility in Yatala, Queensland, where annual capacity is expected to reach up to 1bn bottles and jars once fully operational.

Pact Group and Aldi are scaling up recycled packaging in Australia, with more than 19 million laundry and cleaning bottles annually to contain up to 50% Australian recycled plastic.

Allied Pinnacle has invested $10m across its Sydney manufacturing operations to increase capacity, improve production speed, and deploy automation – creating a more efficient manufacturing base.