Close×

The pressure to provide large volumes of branded content through social channels and social advertising campaigns is taking its toll on Australian marketers.

Yet TRIBE founder Jules Lund (below) believes we are on the cusp of a new marketing trend which will change the way food and drink businesses operate.

 

JUL1

 

He will be speaking at the Food & Drink Business + PKN Breaking Boundaries LIVE industry conference on 4 August in Sydney, discussing how small and large brands are already unlocking premium user-generated content at unprecedented scale with unparalleled speed – and at a fraction of the cost of traditional marketing.

 

TRIBE is a self-serve marketplace connecting social media content creators with leading brands to create powerful 1:1 campaigns that engage audiences difficult to reach.

 

Since launching in 2015, the tech platform has connected 2600+ creators with 250+ small, medium and large businesses.

 

Buy your tickets to LIVE here (Early bird offer expires June 30).

Packaging News

From fibre-based formats to premium gift tins, a PKN store check reveals how Easter chocolate packaging is evolving across Australian supermarkets and speciality chocolatiers.

Reckitt is rolling out a 75% paper-based, kerbside recyclable pack, supplied by Mondi, for Finish dishwashing tablets in Australia, targeting a reduction in plastic use while maintaining product protection.

Coca-Cola Europacific Partners has installed a new Return and Earn reverse vending machine at its Northmead site, strengthening EPR in practice and expanding access to container recycling.