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The pressure to provide large volumes of branded content through social channels and social advertising campaigns is taking its toll on Australian marketers.

Yet TRIBE founder Jules Lund (below) believes we are on the cusp of a new marketing trend which will change the way food and drink businesses operate.

 

JUL1

 

He will be speaking at the Food & Drink Business + PKN Breaking Boundaries LIVE industry conference on 4 August in Sydney, discussing how small and large brands are already unlocking premium user-generated content at unprecedented scale with unparalleled speed – and at a fraction of the cost of traditional marketing.

 

TRIBE is a self-serve marketplace connecting social media content creators with leading brands to create powerful 1:1 campaigns that engage audiences difficult to reach.

 

Since launching in 2015, the tech platform has connected 2600+ creators with 250+ small, medium and large businesses.

 

Buy your tickets to LIVE here (Early bird offer expires June 30).

Packaging News

A shared sense of joy and purpose prevailed at the 2026 PKN Women in Packaging Awards cocktail event, held at Quarterhouse, Melbourne, on 25 June. Congratulations to all winners and finalists, your contribution to the Australasian packaging industry is applauded.

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Ball & Doggett has appointed Paul Cruickshank as national manager, cartonboard packaging, taking responsibility for the company’s cartonboard packaging portfolio across Australia.