Close×

The pressure to provide large volumes of branded content through social channels and social advertising campaigns is taking its toll on Australian marketers.

Yet TRIBE founder Jules Lund (below) believes we are on the cusp of a new marketing trend which will change the way food and drink businesses operate.

 

JUL1

 

He will be speaking at the Food & Drink Business + PKN Breaking Boundaries LIVE industry conference on 4 August in Sydney, discussing how small and large brands are already unlocking premium user-generated content at unprecedented scale with unparalleled speed – and at a fraction of the cost of traditional marketing.

 

TRIBE is a self-serve marketplace connecting social media content creators with leading brands to create powerful 1:1 campaigns that engage audiences difficult to reach.

 

Since launching in 2015, the tech platform has connected 2600+ creators with 250+ small, medium and large businesses.

 

Buy your tickets to LIVE here (Early bird offer expires June 30).

Packaging News

EXCLUSIVE: Who won the 2026 PIDA Awards, and what do this year's winners tell us about the future of packaging? PKN reveals the winners and looks beyond the trophies to identify the key trends emerging from this year's award-winning designs.

Zipform Packaging's David Kilpatrick has been named 2026 Industry Packaging Professional of the Year, recognising his technical innovation and leadership in fibre-based packaging.

Flavour Makers' Christopher Cester has been named Packaging Technologist of the Year, recognising a career built on technical innovation and commercialisation of world-first packaging formats.