The pressure to provide large volumes of branded content through social channels and social advertising campaigns is taking its toll on Australian marketers.

Yet TRIBE founder Jules Lund (below) believes we are on the cusp of a new marketing trend which will change the way food and drink businesses operate.




He will be speaking at the Food & Drink Business + PKN Breaking Boundaries LIVE industry conference on 4 August in Sydney, discussing how small and large brands are already unlocking premium user-generated content at unprecedented scale with unparalleled speed – and at a fraction of the cost of traditional marketing.


TRIBE is a self-serve marketplace connecting social media content creators with leading brands to create powerful 1:1 campaigns that engage audiences difficult to reach.


Since launching in 2015, the tech platform has connected 2600+ creators with 250+ small, medium and large businesses.


Buy your tickets to LIVE here (Early bird offer expires June 30).

Packaging News

Birds Eye has committed to sourcing post-consumer recycled (PCR) material as part of its broader sustainable packaging journey, commencing with plastic steam bags.

A new national circular economy framework will be released by the end of the year, which will outline innovations and priorities needed for the country to transition.

Raphael Geminder’s $234m bid to take full control of Pact fell short of the 90 per cent ownership he needed on Friday, resulting in the share price dropping by 9 per cent in trading this week.