Conscious consumption trends are creating a shift toward more sustainable ingredients and colour palettes influenced by the natural world, according to global colouring foods company, GNT.
The company manufactures its Exberry colours from fruits, vegetables, and edible plants, without the use of chemical solvents. They are produced using only physical processes including chopping, pressing, filtering, and blending with the addition of water.
An alternative to artificial or additive colours, Exberry concentrates are foods from start to finish and so can be consumed at any stage of the process.
GNT has identified “Regeneration Rising” as a key trend in the food and drink sector, the growing global desire to protect the planet intensifying the focus on raw materials and sustainable production.
The Regeneration Rising trend is inspiring new colour palettes in manufacturers aiming to showcase products’ eco-credentials and connect with consumers.
The company stated that there were three new colour directions that fall in line with the trend;
- Elevated Earth – organic but premium look, earthy shades from red-browns and warm oranges to textured purples and inky teals;
- Nature Lab – pushing the boundaries of what is considered natural, a kaleidoscope of green, pink, red, yellow, orange, and blue;
- Wholesome Nostalgia – yellows, greens, blues, peaches, and pinks that range from velvet-like to translucent and muted.
GNT Group marketing communications specialist, Dieuwertje Raaijmakers, said GNT has set out an ambition to lead the food colouring industry on sustainability.
“Colour can play an important role… helping brands create appealing products that send out strong visual signals about how they’re produced.
“Our plant-based Exberry colours can be used to deliver a full spectrum of shades while supporting products’ sustainability credentials. They allow brands to create products that tap into the new trends for earthy, rich, and dreamlike colours inspired by the planet.”
