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Growing consumer knowledge on ingredients and healthy eating is increasing demand for minimally processed ingredients.

A Future Market Insights (FMI) report released at the end of May estimates the global clean label flour market to be worth US$2.2 billion, with a CAGR of 6.2 per cent.

In baking, a clean label, is the ability to produce a product without chemicals, or with a simple ingredient label, so minimally processed, no chemicals, artificial preservatives, colours or flavours.

According to FMI clean label is “emerging as the new norm when it comes to food and beverages and the market is undergoing a paradigm shift in its working. People are more focused on labels, ingredients, and production methods. Consumers are more focused on achieving overall health in multiple ways.”

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