The Chia Co. and dairy company Ballantyne have teamed up to launch a new product hybrid, a spreadable butter blended with chia oil.
The product, named Ballantyne Spreadable Lighter with Chia Oil, which is high in Omega 3, is the first product of its type in the world, according to its creators.
Ballantyne’s spreadable range includes butters blended with avocado oil and extra virgin olive oil, and the chia used in the new butter blend is supplied by The Chia Co, which grow their crops using sustainable farming practices throughout the Kimberly region in Western Australia.
“Chia is now a mainstream super food. Its benefits are widely appreciated and this should accelerate trial and adoption,” Yuko Granger, Ballantyne marketing and brand development manager said.
The product will rollout from September in more than 500 supermarkets and specialty food outlets nationwide, and the launch is being supported by a four month multichannel marketing campaign.
The campaign will also feature an invitation-only baking masterclass in Melbourne by Kate McAloon, personal chef to Miranda Kerr and Gwyneth Paltrow.
“Our butter products have wide appeal. They allow consumers to make healthier decisions at the dairy case, but still enjoy the wholesome goodness of regular butter,” Granger said.