Health and fitness company, Muscle Nation, has launched its new High Protein Yoghurt Pouches exclusively at Woolworths – in 10 exciting flavours.

Mondelēz International has brought In A Biskit Crispy Potato flavour back to Australian shelves, after being discontinued in 2015.

Ready meal company, My Muscle Chef, has launched its new Nutrient Rich range, featuring six high-protein meals designed to deliver essential nutrients like fibre, magnesium, and iron to better support the nutritional needs of Australians.

Australian confectionery company, Darrell Lea, has released its 2026 Easter range – with this year’s lineup featuring a returning fluffy friend and a brand new product.

De Bortoli Wines has released its latest addition to the portfolio, with the launch of Love Moscato.

Better-for-you confectionery brand, Funday Natural Sweets, has launched a new collaboration with Mattel Inc. to bring the Barbie brand into the lolly aisle. Funday x Barbie Berry Kisses are a limited-edition product inspired by the bold and confident Barbie spirit.

Treasury Wine Estates’ 19 Crimes brand has released the latest addition to its Cali By Snoop range – Kingz of Cali – a personal tribute from Snoop Dogg to Tupac Shakur, commemorating the 30th anniversary of their iconic rap collaboration.

Northern Beaches health brand, True Protein, is launching its ready-to-drink (RTD) True All Natural Protein Shake this April, which it says will be the cleanest on the Australian market.

Suntory Global Spirits has expanded its -196 ready-to-drink range in Australia, launching the new Lemon Passionfruit flavour.

Woolworths is gearing up for Easter with new and returning favourites in its bakery lineup, blending iconic flavours with fun formats.

Australian long-life milk manufacturer, Noumi, has launched two new products under its Australia's Own brand – Australia's Own Kids No Sugar Added Chocolate Milk and Australia's Own High Protein Chocolate Milk.

Arnott’s Shapes is embracing the balance of flavour and feel-good for snacking options, with the launch of Shapes Light & Crispy, in four flavour-packed options.

Brand engagement agency, Asembl, has arranged a new collaboration between two Australian brands, Menz Violet Crumble and Raw C, to create a new limited edition flavour – Raw C Coconut Water Infused with Chocolate Honeycomb.

Carlton & United Breweries brand, Victoria Bitter (VB), has launched a mid-strength addition to its line-up, aiming to deliver classic flavour at a reduced ABV.

Good Drinks Australia has launched its Matso's Mr Matsumoto beer, a premium Japanese-style lager brewed in honour of Broome’s historic Japanese pearl divers, in its home state of Western Australia.

OMG Group has expanded its Oat Milk Goodness PrOATein ready-to-drink (RTD) range with three new flavours, which will be stocked nationally across 943 Woolworths stores from May.