Yoghurt: plain and SIMPLE

The new SIMPLY range from five:am is made of only yoghurt, fruit and or honey. No added sugar, preservatives or artificial anything, the company says.

five:am's ANZ marketing director Shaun Peverill said the current market is so crowded it's daunting for consumers to navigate which yoghurt is best for them. Added sugars, sweeteners, starches, thickeners, gums, colours and reconstituted juice are commonplace, he says.

Available in four delicious flavours; strawberry, passionfruit, mango and honey, the five:am SIMPLY range has up to one billion probiotics per serve.

Now available in 120g pouches, 170g or 550g tubs at Woolworths, Coles and selected IGA stores nation-wide.