Australian distributor, Coca-Cola Amatil, is about to introduce a new highball premix range called the Koyomi Highball, created by Beam Suntory.
Just as Japanese whiskies have proven to be popular among Australian consumers, Koyomi Highball has Japanese Shochu as its base and is predicted to be met with a similarly warm reception in the Australian market.
Shochu is a white spirit popular in Japan. The Koyomi Highball, however, is not simply a beverage imported from Japan, but rather, the Koyomi Highball has been crafted especially for the Australian market.
The range includes three flavour combinations, Blood Orange and Bitters, Mandarin and Grapefruit, and Yuzu and Lime. The combinations are said to be inspired by the flow of time, tying in with the meaning of the word ‘Koyomi', which is synonymous with the word 'calendar' in Japanese, and refers to a deep connection with the ephemeral nature of experiences.
Koyomi Highball comes packaged in a four pack of aluminium cans (RRP $18.00) and will be available for purchase in leading liquor stores nationwide from August.
