A new Australian-made low-calorie frozen dessert has hit the freezer aisle at Woolworths this summer, joining the growing number of sugar-free food products on offer.

Healthy-food start-up company Simple Foods launched its home-grown Tilly’s Guilt Free Frozen Dessert to capitalise on the global health and wellness megatrend.

Tilly’s Guilt Free Frozen Dessert contains no artificial sweeteners, using erythritol, a naturally occurring ingredient that tastes like sugar, but contains zero calories.

Available in three flavours including Chewy Gooey Choc Brownie, Cool Beans Vanilla ‘n Fudge, and Silky Salt Caramel, each each tub is 475ml with only 275-320 calories per tub.

Packaging News

Anthony Pratt will host US president Donald Trump and Australian prime minister Scott Morrison at a new Pratt Industries paper recycling plant in Ohio next week.

Experiential marketing start-up Brandcrush has raised $1 million to build its domestic business while further developing its offering in the US.

Amcor has taken four awards at the 2019 Packaging Innovation Awards by Dow, including three in its flexible packaging range.