A renewed format for an old favourite is on the cards with iconic Violet Crumble chocolates going back into bags.

Family-owned Robern Menz took over the Australian ownership of Violet Crumble in 2018 and has announced that the chocolate treat will be available in 180g bags for the first time in nine years.

The Violet Crumble bag format was withdrawn by previous owners Nestlé in 2010 and Robern Menz says it was eager to reintroduce it when it began production from its Adelaide factory last year.

“There’s been huge consumer demand for the return of the Violet Crumble bag since it was withdrawn nearly a decade ago, so we’re thrilled to be able to bring this format back,” Robern Menz CEO Phil Sims said.

“It’s a great choice for those wanting to share the snack with friends, or exercise some portion control if they don’t want to indulge in a 50g Violet Crumble bar.”

The 180g bag will be available in a number of independent retailers across Australia including Metcash at RRP $4.40 a bag.

Packaging News

Ahead of Saturday’s election, the Boomerang Alliance has called for more action on plastic pollution from the major parties.

PKN's latest issue is out, bringing readers a full wrap-up of recent major industry events, company news, packaging innovation and our indispensible annual industry directory.

In another positive step towards meeting the packaging industry's 2025 targets, the federal government has committed $3 million to recycling projects, including a B2B circular economy e-commerce platform. PKN spoke to APCO CEO Brooke Donnelly.