Meal delivery service Hello Fresh has announced a new in-box sampling service for brand partners.
HelloFresh senior manager - loyalty & partnerships, David Williams, says the sampling “breaks through the clutter of all other marketing forms because it enables customers to try new brands and products risk free.”
Customers will be incentivised to complete a tailored questionnaire designed to understand their experience with the product, including purchase intent, which could help inform brand initiatives.
The results can be analysed against demographics by Hello Fresh data analysts to obtain valuable customer insights, Williams says.
“We generally ask for at least two samples per box to ensure the products get a chance to resonate with our customers. To support, we also offer an in-box flyer and social media amplification as part of the package.
“For a small investment, I believe it’s a great way to product in the hands of customers and tap into insights from a very engaged audience.”
The company has already trialed the concept with Remedy, Campbell’s, Carman’s, Riviana and new probiotic drink range, Perkii.
