Party in the freezer aisle

Catering to consumers who love to entertain at home with the convenience of frozen finger food, Patties is elevating its range of frozen quiches and vegetarian rolls.

The range expansion was made possible by P.I.E, Patties' proprietary sight-led innovation platform.

P.I.E is a new innovation ecosystem that empowers Patties’ staff to share new product ideas and insights based on swift data sharing and this innovation pipeline has resulted in Patties first four flavours to launch in-store via the platform.

The inital products to roll out on shelves include three quiche flavours; a signature Quiche Lorraine as well as two vegetarian options; Spinach & Feta and Caramelised Onion & Cheddar Cheese.

“With Spring approaching, we are seeing an exciting and growing demand for savoury finger food offerings in the category. Consumers are consistently asking for entertaining or bite-sized options for grazing with simple new ways to make food look irresistible for guests and their families,” says Anand Surujpal, GM of Marketing & Innovation at Patties Foods Ltd.

“We are thrilled to further elevate the freezer aisle by bringing irresistible finger food to Australian homes.”

Based on Patties' commitment to working with suppliers who ethically source ingredients using best industry practices, the quiches are made with fresh Australian Cage Free Eggs and 100 per cent wheat flour.

The finger food launch also includes Vegetarian Rolls, signifying a shift towards more plant-based options.

Patties Quiche is RRP $8 for a 12-pack and Vegetarian Rolls are RRP $7.50 for a $12-pack.