Nestlé has launched a new plant-based burger with a four-star health rating exclusively into Woolworths stores around the country.
The Harvest Gourmet Incredible Burger is vegan and blends natural plant extracts of beetroot, carrot and capsicum with proprietary techniques to imitate the texture, taste and cooking experience of a meat burger.
“These new burgers don’t compromise on flavour, texture or cooking experience. They underline Nestlé’s increased focus on tasty, authentic plant-based food,” said Nestlé marketing manager foods Tracy Hardwick.
“We believe this trend is here to stay, as consumers look at different ways to enjoy and balance their protein intake and eat more meat-free meals.”
The Harvest Gourmet Incredible Burger also uses oil from chopped coconut to give the burger its marbled appearance, while being made from soy and wheat protein to provide nutritional benefits.
It is now available in Woolworths stores for RRP $12.00 for two burgers.