McCain Foods Australia is introducing eight new additions to its frozen potato chips portfolio, with exclusive releases to supermarkets across the country.
In its frozen foods aisle, Coles will offer a range of wedges and chips battered in Craft Pale Ale of IPA brews, while Woolworths will find a range in partnership with John Boston Craft Beer, including John Boston Pale Ale, Golden Ale and Session IPA.
McCain is tapping into the growing consumer interest in craft beer as industry figures show Australia has averaged one small brewery opening a week for the past two years.
McCain Foods ANZ potato senior brand manager Sophie Webb said McCain is excited to provide Australians a taste of pub favourites at home, tapping into key consumer trends.
“Having hot and crispy chips paired with a refreshing pint is a quintessential part of Australian pub culture, therefore, launching Craft Beer battered chips is a great opportunity to take our beer battered range to the next level, targeting a younger cultured audience,” said Webb.
McCain’s new range of products includes:
- John Boston Craft Beer Batter Golden Ale Diamond Cut Chips – Woolworths exclusive
- John Boston Craft Beer Batter IPA Wedge Cut Chips – Woolworths exclusive
- John Boston Craft Beer Batter Pale Ale Steak Cut Chips – Woolworths exclusive
- Craft Beer Batter IPA Wedge Cut Chips – Coles, Metcash
- Craft Beer Batter Pale Ale Steak Cut Chips – Coles, Metcash
- Sweet Potato Rosemary and Garlic Chips – Coles
- Sweet Potato Beer Batter Steak Cut Chips – Coles exclusive
- Pub Style Extra Crispy Diamond Cut Chips – Coles
McCain’s Craft Beer Batter ranges will be available in Woolworths and Coles stores nationally for $3.99. The Coles Sweet Potato range will be available in store for $5.50, and the Pub Style Extra Crispy diamond cut chip retails for $3.99.
