McCain Foods is venturing into a previously premium niche with the launch of freezer meals featuring slow-cooked meats and root vegetables.
Called Slow Cooked Meals, the range is positioned as products which offer convenience as well as a home-cooked feel.
Varieties include Seven-hour slow-cooked lamb in a rosemary gravy served with mash, green beans and baby carrots; eight-hour slow cooked beef in a red wine jus, served with mash, peas and carrots; and the 10-hour slow cooked pork in an apple sauce, served with root vegetables and beans.
McCain Foods meals and pizza marketing manager Chris Martin said the new meals were developed in response to demand for “a hearty and tender ready-to-eat meal”.
“There’s nothing quite as satisfying on a cold winter’s night than digging into an eight-hour slow-cooked beef or a 10-hour pulled pork with all the trimmings,” he said.
“For many of us, slow cooking is a luxury only enjoyed in restaurants, or only on weekends, because we just don’t have the time and resources to cook them during a busy week.”
Martin said the meats had been cooked “low and slow” until tender and full of flavour.
“Classic sauces coupled with wholesome vegetable sides makes for a convenient and satisfying meal,” he said.
The McCain Slow Cooked Meals range is available in the freezer aisle of selected Woolworths and Metcash stores nationally. Available in a 300g size for RRP $6.99.
