McCain Foods has launched a new range of freezer chips that come in single serve packs and can be prepared in three minutes in the microwave.

Quick Chips were designed to quickly satisfy cravings for a hot, crispy snack, the company says. The straight-cut chips come in a 2 x 100 gram individual serve portion pack.

“We live in an instant world, where people are used to modern technologies that can deliver pleasures at the touch of a button,” McCain Foods ANZ Marketing Manager Allen Hunt said.

“This extends to snack time – they want a hot snack that can be made rapidly, easily, and that will deliver immediate and delicious gratification.”

Hunt said the product will make a great after-school treat or weekend indulgence for people who want a great-tasting snack without having to wait for it to come out of the oven or run out to their favourite quick service restaurant.

The McCain Quick Chips range is available in the freezer aisle of selected Woolworths and Coles nationally. 200g double pack is RRP $2.50.