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Lion will launch a limited edition collector’s edition James Squire beer bottle in time for Father’s Day.

Crafted with yeast from a 220-year old bottle of beer recovered from waters off Tasmania on Australia’s oldest merchant wreck Sydney Cove, the dark and malty variety is considered one of the world’s oldest.

‘The Wreck – Preservation Ale’ has already attracted much interest, with kegs selling out in venues across Australia. This success prompted the decision to release a limited quantity of bottles for sale.

The ale will come in a premium 750ml glass bottle, with a gold-embossed label and wax-dipped seal, packaged in a hard black casing.

Close to 2200 bottles will be allocated to Dan Murphy’s stores nationwide from 20 August, with each limited edition pack to be numbered.

A percentage of sales of The Wreck beer will fund further QVMAG research into the Sydney Cove collection.

Packaging News

Australia's environment ministers have declared packaging reform urgent and named soft plastics as an initial priority, but offered no firm timetable or regulatory commitments. SPSA has welcomed the soft plastics focus, while Boomerang Alliance and WMRR have raised concerns about the lack of concrete action.

Economic analysis commissioned by SPSA estimates national recycling reforms could deliver up to $278m in net productivity gains and stimulate up to $2.6b in capital investment each year.

A cross-sector open letter is urging national leaders to agree on a pathway for regulated producer responsibility schemes at the September Environment Ministers Meeting.