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Lion will launch a limited edition collector’s edition James Squire beer bottle in time for Father’s Day.

Crafted with yeast from a 220-year old bottle of beer recovered from waters off Tasmania on Australia’s oldest merchant wreck Sydney Cove, the dark and malty variety is considered one of the world’s oldest.

‘The Wreck – Preservation Ale’ has already attracted much interest, with kegs selling out in venues across Australia. This success prompted the decision to release a limited quantity of bottles for sale.

The ale will come in a premium 750ml glass bottle, with a gold-embossed label and wax-dipped seal, packaged in a hard black casing.

Close to 2200 bottles will be allocated to Dan Murphy’s stores nationwide from 20 August, with each limited edition pack to be numbered.

A percentage of sales of The Wreck beer will fund further QVMAG research into the Sydney Cove collection.

Packaging News

From fibre-based formats to premium gift tins, a PKN store check reveals how Easter chocolate packaging is evolving across Australian supermarkets and speciality chocolatiers.

Reckitt is rolling out a 75% paper-based, kerbside recyclable pack, supplied by Mondi, for Finish dishwashing tablets in Australia, targeting a reduction in plastic use while maintaining product protection.

Coca-Cola Europacific Partners has installed a new Return and Earn reverse vending machine at its Northmead site, strengthening EPR in practice and expanding access to container recycling.