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Lion will launch a limited edition collector’s edition James Squire beer bottle in time for Father’s Day.

Crafted with yeast from a 220-year old bottle of beer recovered from waters off Tasmania on Australia’s oldest merchant wreck Sydney Cove, the dark and malty variety is considered one of the world’s oldest.

‘The Wreck – Preservation Ale’ has already attracted much interest, with kegs selling out in venues across Australia. This success prompted the decision to release a limited quantity of bottles for sale.

The ale will come in a premium 750ml glass bottle, with a gold-embossed label and wax-dipped seal, packaged in a hard black casing.

Close to 2200 bottles will be allocated to Dan Murphy’s stores nationwide from 20 August, with each limited edition pack to be numbered.

A percentage of sales of The Wreck beer will fund further QVMAG research into the Sydney Cove collection.

Packaging News

Coca-Cola Europacific Partners (CCEP) Australia has taken a pioneering step in advancing Australia’s circular economy, unveiling the first consumer-facing Reverse Vending Machine (RVM) ever installed on a CCEP site globally. PKN was there.

The Ellen MacArthur Foundation has released a new report today, calling on global businesses to accelerate collective action toward a circular economy for plastics, and address the systemic barriers that continue to fuel plastic pollution.

Avery Dennison has officially opened its new Avery Dennison Experience Lab (ADX) today in Melbourne – an innovation hub designed to accelerate the adoption of RFID and digital identification technologies across Australia and New Zealand. PKN was there.