Nutricia has released its first toddler sheep milk formula under the Karicare brand, and is made from 100 per cent New Zealand sheep milk.
The new product follows the growing demand among Australian and New Zealand consumers for forumlas based on alternative sources of milk, such as goat and sheep milk.
“As consumer preferences continue to evolve, it’s important – as market leader in Australia and New Zealand – that we’re able to cater accordingly,” said Nutricia ANZ sales director John Hoare.
“Also, this launch is an opportunity to serve other consumers with similar tastes in the region, and who value New Zealand’s renowned agricultural and sheep-farming heritage as well as the country’s natural environment. Plus, through this launch, we’re supporting our local dairy sheep farms.”
The Karicare Toddler Sheep Milk release further signals Nutricia's plans to launch a full sheep milk infant formula range in 2020, as well as the company's “commitment to New Zealand farmers and suppliers.”
It is now available in select Chemist Warehouse stores Australia-wide.