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Diageo Australia's Scotch whisky brand Johnnie Walker has been re-imagined with the addition of sherry.

The limited-run Johnnie Walker Black Label Sherry Edition was crafted by blender Chris Clark, and matured in former sherry casks, giving the whisky a richer fruitiness, according to the company.

The expression uses malts including Blair Athol, Cardhu, and Strathmill, resulting in a taste of complex fresh fruit with orchard character, sweet vanilla, and gentle smoke.

Diageo's head of international brands, Jonathan Morgan, said flavour-led expressions within scotch are gaining popularity with Australian consumers and recruiting new drinkers into the category.

“This is an accessible blend, making it a great introduction to scotch for new consumers, while re-introducing drinkers back to the classic Black Label blend,” he says.

The limited-edition Johnnie Walker Black Label Sherry Edition (ABV 40%) is now sold in liquor stores nationally at RRP $60 per 700ml bottle.

Packaging News

The September edition of The Packaging Innovation Edit, presented by PKN in collaboration with ThePackHub, spans materials science, circularity and consumer experience, showing how innovation can occur at very different points in the packaging lifecycle.

New European rules on generic environmental claims have prompted the Australasian Bioplastics Association to warn that packaging carrying poorly substantiated claims could be marketed in Australia.

Australia's environment ministers have declared packaging reform urgent and named soft plastics as an initial priority, but offered no firm timetable or regulatory commitments. SPSA has welcomed the soft plastics focus, while Boomerang Alliance and WMRR have raised concerns about the lack of concrete action.