Nescafé Gold is the latest coffee sachet range hitting supermarket shelves, aiming to meet Australia's “growing need for high-calibre, at home coffee”.

As instant coffee accounts for almost 75 per cent of Australia's coffee consumption, Nescafe Gold brings “creamy cafe coffee and convenience” for consumers at home or in the office.

“Our new Nescafé Gold range is café inspired and speaks to our commitment to keeping up with Australian coffee drinker’s tastes and expectations by delivering a premium coffee experience,” Nescafé general manager Andrew McIver says.

The range is available in four flavours – Cappuccino Original, Cappuccino Intense, Creme Brulee and Roasted Hazelenut Mocha – with the cappuccino packs complete with mini chocolate shakers.

Nescafé Gold (8 sachets per packet) is available in Woolworths, Coles and independent retailers for an RRP of $6.30.

Packaging News

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