Tanqueray Flor de Sevilla Gin & Soda is the newest gin combo from the House of Tanqueray, offering consumers a bittersweet and zesty premix drink.

Under the Diageo brand name, Tanqueray has released the new gin and soda offering exclusively in Australia, following the successful launch of Tanqueray Gin & Tonic, and Tanqueray Flor de Sevilla Distilled Gin & Tonic in the UK earlier in the year.

“The gin category continues to grow rapidly, and consumers are now better educated and more demanding. When we launched Tanqueray Gin & Tonic in Australia last year, we underestimated just how popular it would become,” said Diageo marketing manager, gin and light spirits, Linda Wellington.

“Tanqueray is the ideal choice to make those moments feel special. We’re excited to add Tanqueray’s Flor de Sevilla expression to the simplicity and convenience of a ready to drink format, especially as we move into the warmer spring months.”

Tanqueray Flor de Sevilla Gin & Soda is now available in liquor shops aroundhte country in four-packs of 275ml glass bottles for RRP$25.99.

Packaging News

National Recycling Week has seen industry join with Planet Ark to promote recycling, including TerraCycle, which launched more than 100 new zero-waste solutions in Australia.

Federal and state environment ministers have developed a new National Waste Policy Action Plan, and aim to ban exports of waste by 2022, in moves applauded by APCO.

Oji Fibre Solutions will invest around $100m towards a new automated cardboard box plant development in Christchurch, which will replace its existing operation.