Sometimes what's not in your product is more important than what is, and companies are catching on as the free-from movement gains momentum.
In recent announcements, Coke has rolled out a new No Sugar flavour, Goodman Fielder has reformulated its Helga's gluten free range, and Edenvale has unveiled a new range of premium alcohol-free wines.
Sugar-free with citrus
Coca-Cola Orange No Sugar is a limited edition product that aims to recruit new drinkers to the carbonated soft drink category, according to its maker.
Coca-Cola Australia marketing director Lucie Austin said: “Following the success of the Coca-Cola Raspberry launch this summer, we’re thrilled to launch Coca-Cola Orange No Sugar and offer Coke fans a new fruity twist.”
Gluten-free reworked
Helga’s has launched a revamped gluten free bread range, which spans five loaves and two rolls. Goodman Fielder reformulated the recipe with big slices, a soft texture and packaging in regular twist bags.
The new range includes Traditional White, 5 Seeds, Soy & Linseed, Traditional Wholemeal and Mixed Grain; and rolls in two flavours, Traditional White and 5 Seeds. The range is available nationally at Coles, Woolworths and independent supermarkets for $6.99 RRP.
Upmarket and alcohol free
Edenvale, a privately-owned producer of alcohol-removed wines, has just released a new Premium Reserve Range which includes Sparkling Shiraz, a Sparkling Blanc de Blanc, and a Pinot Noir.
The company says the wines have been crafted to maintain all the flavour, characteristics, and integrity of the traditional blends. The wines are made from varietal wine grapes using traditional wine-making methods.
In creating the premium range, Edenvale removes the alcohol at the final stage of the wine-making process, leaving behind the true characteristics of each wine. In addition to being alcohol free, the wines also offer roughly half the calories of standard wine.
Edenvale’s Premium Reserve range is available now at $14.99 RRP per 750ml bottle.
