Smirnoff Infusions is the latest low-ABV, low-calorie spirit based drink crafted by Diageo. The spirit is infused with natural botanicals and is designed to be mixed with soda.
Smirnoff Infusions has two flavours variants – Cucumber Lime & Mint and Passionfruit & Lime – and has 40 calories per serve.
“Over the past two years we’ve seen an incredible demand for a lighter drink that doesn’t scrimp on flavour or taste, and it’s with our new Infusions range that we finally can give Australia what they’re looking for,” said Smirnoff marketing manager Linda Wellington.
“A testament to our drive for both innovation and discovery, the lighter and more low-calorie offering is a simple way for Australians to enjoy a more interesting drink.”
A pop-up Smirnoff Infusions bar will appear in Sydney’s Watsons Bay Hotel as an official launch, and for consumers to try the new spirit in a range of cocktails.
Smirnoff Infusions (700ml) is available in liquor stores nationwide and has an RRP $33.00.