Coopers Brewery has announced its entry into Australia’s low-carb category with the launch of a brand new beer called Coopers Dry and the withdrawal of Coopers Clear.
In the 2017-18 financial year, almost 20 million cases of low carb beer were sold in Australia, according to Coopers, and its new offering was developed to meet the growing public demand for this style of lager, according to Coopers sales and marketing director Cam Pearce.
The easy-drinking beer will be available across Australia in keg, bottle and can formats by the end of the month, and Coopers Clear will be withdrawn from sale.
“Dry or low carb beers currently represent more than 15 per cent of the total Australian beer market, but there are relatively few brands from which consumers can choose,” Pearce said.
“Coopers Dry will provide consumers with a refreshing alternative, offering low malt sweetness and modest bitterness that can be enjoyed with a wide range of foods all year round.”
Coopers Dry is an entirely new beer that had beenCoopers has used a highly fermentable Pilsner malt from its own maltings as the foundation of the beer, which is fermented at a low temperature for an extended period, allowing a specially selected strain of yeast to effectively consume all the fermentable sugars, producing an exceptionally dry finish.
This process produces an intriguing array of flavour compounds, the South Australian brewer says, which enhances the use of the hop variety Magnum.
“Dry beers are now well established in the market,” Pearce said. “Coopers Dry will offer consumers a premium quality alternative and we expect it will be well received in the market.”