Coca-Cola adds some orange

Coca-Cola Australia has launched a new variety called Coca-Cola Orange No Sugar.

Orange was chosen to become the newest limited-edition flavour because it ranks in the top five most popular fruits in Australia, with one in three Australian grocery shoppers purchasing oranges at the checkout.

Aimed at young adults, the new sugar-free flavour follows the release of Coca-Cola Raspberry, Coca-Cola Plus Coffee No Sugar, and Coca-Cola Ginger.

Influencers including ‘insta-famous’ Melbourne artist Chilli Philly, illustrator Mark Conlan, novice baker BakedByAndres and blogger PaulPayaSalad have all come on board to create and share content as part of the launch campaign.

The hint of orange flavour is designed to offer a citrusy note to palates and complement other limited-edition flavours.