Popcorn snack food brand Cobs has launched a new chip-style snack that combines potato, rice and corn.

The new air-popped chips, Pop’d Chips, are created by combining heat and pressure. Cobs says the air-popped chips have 60 per cent less fat than a regular potato chip, and they are made with high-oleic sunflower oil.

“Over the past fourteen years, Cobs has established itself as a leader in the ready-to-eat popcorn category, and we’re now taking our knowledge of ‘better for you’ snacks into the development of this flavour-packed chip range,” Cobs head of marketing Kristie Ellerton said.

The new air-popped chips from Cobs come in three flavours including Sour Cream & Chives, Sweet Chilli & Sour Cream, and Salt of the Sea.

Pop’d Chips are available at Woolworths and independent supermarkets in 110g bags, RRP $4.