In a move to make drinking water more fun and exciting, Mount Franklin is launching a new range of healthy spring water with a hint of natural fruit flavour.
Coca-Cola Amatil's Mount Franklin brand is dipping its toes into the market for flavoured water for kids with the introduction of an Australian spring water that has no sugar, no sweeteners and no preservatives – just natural fruit flavours including pineapple, apple and lemon/lime.
According to Coca-Cola Amatil, this innovation was designed for parents seeking a no-sugar, flavoured drink that is good to keep little ones refreshed and hydrated during the this summer months.
“Parents are clear they want great tasting flavours without sugar, sweeteners and preservatives to help increase kids water consumption, Mount Franklin Kids delivers on this opportunity, in time for summer and in a perfect kid-sized 250ml bottle with a convenient pop-top cap,” Coca-Cola Amatil director strategy & marketing Gaelle Boutellier says.
“All Mount Franklin bottles are recyclable,” Boutellier says. “We encourage Aussies to recycle their bottles, so they can have another life, by taking it to a container deposit collection point, placing it in the home curb-side recycle bin or in clearly marked public recycling bins.”
The Mount Franklin Kids range comes 250ml bottles, have a pop-top cap for convenience on-the-go and are available nationally for RRP$2.30.