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This year's Cadbury’s Christmas campaign includes new products as well as a large-scale interactive consumer experience in Melbourne.

Cadbury's second annual 'Share the Christmas Spirit' campaign is designed to encourage Australians to come together with their loved ones to enjoy seasonal chocolate treats.

A new range of Cadbury Christmas products joins the company's signature range, including two new designs of Cadbury Favourites Tins (RRP $30.00), 225g gift boxes of Cadbury Chocolate Coated Scorched Almonds and Cadbury Chocolate Coated Fruit & Nut (RRP $12.00), as well as a new 150g gift bag of Cadbury Roses (RRP $6.50).

Another seasonal addition is the new Cadbury Diary Milk gifting range, available in a 150g gift bag (RRP $6.50) and 220g gift box (RRP $12.00).

The official launch will be marked by the transformation of Melbourne’s Federation Square into a magical wonderland with a Christmas Twilight Concert on November 22, complete with roving performers, acrobats and entertainment including a giant green screen where friends and families can fly in Santa’s sleigh.

This year’s twilight concert will see Australian favourites and ARIA winning artists, Samantha Jade and Guy Sebastian perform a free concert, including much-loved Christmas carols.

Concert-goers can help share the Christmas spirit with a gold coin donation on the night, with all proceeds going directly to the not-for-profit Sebastian Foundation which helps families struggling with illness, financial problems or domestic violence.