Haku Vodka is the latest creation launched by Beam Suntory, joining the trilogy of the brand’s new premium spirits range.
As the first premium craft Japanese vodka from the House of Suntory, Haku Vodka joins Roku Gin and Toki Whisky in the House’s spirits range. The vodka is an ode to monozukuri craftsmanship – an ongoing quest for perfection, a meticulous attention to detail and commitment to quality – and meets growing consumer demands from Australians for Japanese spirits.
“We are very excited to continue meeting Australia’s demand for Japanese craft spirits through Haku Vodka,” said Beam Suntory Australia group managing director Lennart Sipsma.
“This new House of Suntory spirit allows consumers to experience a new take on a classic, one that challenges the norm and embodies Mr Shinjiro Torii’s perpetual quest for excellence.”
Haku Vodka’s has a complex creation process, beginning in Kagoshima with 100 per cent pure Japanese white rice that is fermented into a koji mash. This is then distilled twice, before reaching Suntory’s Liquor Atelier in Osaka where it is blended and filtered using the House of Suntory’s proprietary bamboo charcoal method, expelling all impurities to ensure a clean, pure spirit.
Beam Suntory’s Haku Vodka will be available in liquor stores around the country in September for RRP$65.00.