Two big Aussie brands are joining forces in a new Australia-shaped cracker snack release designed especially for Australia's summer season.
Vegemite brand owner Bega Cheese has collaborated with Arnott's to create Shapes Vegemite & Cheese, which are baked in the shape of Australia and displayed in distinctive black packaging to reflect colour of the iconic spread.
The partnership between Arnott's and Bega is said to reflect 'true moments of mateship' and is described as ‘the spirit of the nation distilled down into a cracker’.
“Arnott’s Shapes has been a favourite in Aussie homes for over 50 years. It has been a staple at any backyard BBQ, beach cricket match, or holiday road trip, for countless summers,” Arnott’s brand manager Shannon Wright says.
“As we kick off 2019, what better way to celebrate than to launch a new legendary Shapes flavour, partnering with Australia’s favourite spread?”
Vegemite marketing manager Matt Gray says, “Our iconic Vegemite has been fuelling generations of Aussie families for over 95 years and we love being a part of new innovations that show how extremely versatile our spread really is.
“No doubt, Vegemite is the perfect flavour to be infused into Arnott’s Shapes this summer; another Aussie brand we’ve always been proud to share the cupboard space with.”
Shapes Vegemite & Cheese is now available at all major supermarkets nationally.
