Archie Rose's 'mitey' limited release

When breakfast meets cocktail hour: In one of the more unique flavour profiles, Australia's most highly awarded distillery Archie Rose Distilling Co. is launching ArchieMite Buttered Toast Spirit. It will launch on May 8 [mate].

Buttered toast with a yeast extract spread is a quintessential breakfast or even any-time-of-day meal in Australia. Archie Rose Distilling Co's new limited edition ArchieMite Buttered Toast Spirit is an experimental dip into this side of Aussie culture, bringing to market a savoury, buttery, unaged spirit inspired by Australia’s love for umami-rich breakfast spreads.

Only 3000 bottles of the possibly divisive spirit has been created using a combination of individually distilled ingredients including 25kg of freshly churned Pepe Saya Butter, 15kg of toasted Sonoma sourdough bread and a selection of blended yeast-extract spreads (“mites”).

“Some people will hate it, some will love it. Some people will drink it neat in a Martini (we recommend a Gibson) and some will like just a delicate touch of its flavour in another cocktail. If you like umami-rich flavours, you’ll really enjoy it,” says Harriet Leigh, Archie Rose head of Hospitality.

Sydney-based branding and design studio, Squad Ink, worked alongside Archie Rose to create the packaging which, the studio says, “respectfully marries popular Australian consumer culture with progressive craft distilling”.

For more, visit sister title PKN Packaging News's story.