Close×

In the lead up to summer, ice cream brand Peters has teamed up with Cadbury to create a new range of ice cream inspired by classic chocolate bars.

Freddo chocolate will be crafted into sticks and a triple-layered ice cream cake, while Picnic will also take a stick form and Crunchie into bars.

There will also be a second range release of 1.2-litre tubs in five flavours – Picnic, Crunchie, Oreo, chocolate, and vanilla, using Cadbury Dairy Milk Chocolate.

“We worked closely with the team at Cadbury to bring the real taste of Cadbury to the freezer,” said Peters head of marketing Andrea Hamori.

“We wanted to create delicious products that taste like the iconic flavours Aussies know and love, and in a size that’s perfect for sharing with family and friends. We’re excited to be able to release these just in time for the warmer months.”

The new ice cream collection will be rolling out throughout the month in convenience and supermarkets nationally.

Packaging News

Industry leaders have renewed calls for national packaging reform, warning that Australia's manufacturing resilience, recycling investment and sovereign capability remain vulnerable without policy action to create demand for locally recycled content and provide a more level competitive playing field.

Australia's emerging soft plastics recycling infrastructure is ready to process significantly more material, according to Soft Plastic Stewardship Australia, which has launched a three-month campaign aimed at boosting consumer returns and strengthening domestic supply of recycled resin.

PKN’s latest print issue is hitting desks and landing in inboxes, bringing readers up to speed with the people, technologies and innovations shaping packaging, printing and processing across Australia and beyond.