Close×

In the lead up to summer, ice cream brand Peters has teamed up with Cadbury to create a new range of ice cream inspired by classic chocolate bars.

Freddo chocolate will be crafted into sticks and a triple-layered ice cream cake, while Picnic will also take a stick form and Crunchie into bars.

There will also be a second range release of 1.2-litre tubs in five flavours – Picnic, Crunchie, Oreo, chocolate, and vanilla, using Cadbury Dairy Milk Chocolate.

“We worked closely with the team at Cadbury to bring the real taste of Cadbury to the freezer,” said Peters head of marketing Andrea Hamori.

“We wanted to create delicious products that taste like the iconic flavours Aussies know and love, and in a size that’s perfect for sharing with family and friends. We’re excited to be able to release these just in time for the warmer months.”

The new ice cream collection will be rolling out throughout the month in convenience and supermarkets nationally.

Packaging News

QLM Group has acquired the assets of coffee packaging specialist Roastar, including the distribution rights to the PrimeVent degassing valve system, strengthening its coffee packaging capability.

The Australian Packaging Covenant Organisation has announced that CEO Chris Foley will step down at the end of November, following four years in the role during a pivotal period for packaging policy and regulatory reform.

Pact Group has urged a Senate Inquiry to support mandatory national packaging regulation in order to drive sufficient demand for recycled content and investment in Australia's circular economy.