• Watson-Marlow Fluid Technology Group (WMFTG) has launched the first in a series of augmented reality (AR) apps to enhance the customer experience and post-sales support for its products.
    Watson-Marlow Fluid Technology Group (WMFTG) has launched the first in a series of augmented reality (AR) apps to enhance the customer experience and post-sales support for its products.
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Watson-Marlow Fluid Technology Group (WMFTG) has launched the first in a series of augmented reality (AR) apps. Developed to enhance the customer experience and post-sales support for its products, the first app has been built for its Certa Sine pump. This is a pump renowned for meeting the highest standards in hygiene and cleanability, improving process efficiency and minimising total cost of ownership.

The Certa AR app allows customers to easily identify the tools required for Certa Sine pump maintenance tasks while providing information and clear step-by-step visual guidance. While the app has been intuitively designed so that users do not need previous experience of AR, it also targets the digital native skillset, whose learning excels when utilising visual, digital technology. By laying AR visual instructions over a customer’s own pump, the app aids customer understanding of a task and saves time previously spent consulting written product manuals. 

The app was developed in-house by WMFTG’s new Digital Transformation department. Head of Department, Matthew Thomas said, “The growth of this department demonstrates WMFTG’s continued commitment to the pursuit of creative and accessible customer focussed solutions.

“There is a new generation of employees with the skills and preference to consume instructions using visual, digital technology and this app makes learning new skills much more accessible.”

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