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A more sustainable solution for difficult-to-label food products has been introduced by labelling solutions company, Hally Labels.

A premium solution for difficult-to-label food products has been introduced by labelling solutions company, Hally Labels. 

The company says its Linerless Wrap is more sustainable than die-cut self-adhesive labels, can help reduce wastage and its lighter weight lessens its supply chain carbon footprint. 

Group general manager Anne-Marie Sutton told Food & Drink Business the company has seen a “compelling” take-up of the product in the Australian protein and ready meal markets, with growing interest from New Zealand.

The wraps are designed for the premium presentation of protein, ready meals and difficult-to-label food products. 

Sutton says: “They are the perfect labelling solution for the irregular nature of vacuum-skin packaging (VSP) and also ideal for MAP, thermoform, oven-ready trays, pottles and clamshells. The wraps have emerged as a preferred format for brand owners and retailers because of their wide range of proven product applications, flexibility and versatility to decorate multiple packaging formats.”

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