Treasury Wine Estates (TWE) has appointed Breakthru Beverage Group (BBG) as its exclusive distributor in California for the Treasury Americas and Treasury Collective US portfolios.
It follows one of TWE’s existing distributors, Republic National Distributing Company (RNDC), closing from the beginning of September.
TWE said the BBG agreement reflected the “scale and breadth of BBG’s distribution platform in the state and the strength of the existing strategic partnership” between the two.
BBG is already distributing for TWE in several states, including Florida.
In its June investor update, TWE revised its financial forecast to “modest” growth for Treasury Americas in FY26 due to economic uncertainty and weaker consumer demand.
TWE said the net financial impact of the distributor change “remains uncertain”.
“There are a number of factors that will contribute to the final outcome, including TWE’s ongoing transition and exit arrangements with RNDC in California,” it said.
TWE’s full year results will be announced on 13 August 2025.
