Simson's Pantry received the Best NPD Award for its High Protein Souvlaki, which delivers 10g of protein per serve while still maintaining the texture, flexibility and versatility consumers expect. By combining functional nutrition with everyday usability, the company has successfully introduced a new point of differentiation within the Australian flatbread category.
As the demand for high-protein foods continues to rise globally, more consumers are recognising the essential role protein plays in muscle growth, tissue repair, and immune support. Understanding the importance of protein in a balanced diet, Simson’s Pantry launched its High Protein Souvlaki Wrap last April to offer everyday Australians a healthier way to enjoy souvlaki at home, without compromising on taste or texture.
The company also expanded its High Protein range in November to include Mini Pizza Bases, delivering 6 grams of protein per serve.
