Australian coconut water brand, Raw C, has launched in the US market just in time for summer, a major step in the company’s global growth ambitions.
Since starting out in 2013, Raw C has grown from car boot sales to global success, as consumers increasingly gravitate towards healthy beverages over traditional soft drinks, and the coconut water market booms across Australia and internationally.
According to Circana, coconut water market household penetration in Australia rose from 19 per cent to 21.3 per cent over the past 12 months, while coconut water litre sales jumped 30 per cent over the same period. On the other side of the world, Arizton Advisory & Intelligence found the US coconut water sector was valued at US$1.89 billion in 2023, and is projected to climb to US$5.12 billion by 2029.
Source: Raw C
Now American consumers are getting the chance to taste Raw C’s Sparkling Refresher Infused with Lychee, launching in select Costco locations across Los Angeles.
The company first released its flavoured range in Australia – featuring Pineapple, Watermelon, Sparkling Lychee, Sparkling Ginger Beer, and Sparkling Kola – in November last year, just after expanding its range of SKUs in October.
Raw C founder and owner, Scott Mendelsohn, said the launch brings a taste of Australia to the US.
“Expanding into the US is a bold and exciting milestone for Raw C – it feels like the natural next chapter in our journey,” said Mendelsohn.
“Our success Down Under has shown us what’s possible and launching with a powerhouse like Costco sets the stage for big things ahead.”
