The International Fresh Produce Association Australia and New Zealand (IFPA ANZ) has appointed Belinda Wilson as its new managing director, effective 6 January 2025, following the recent resignation of Ben Hoodless.
Hoodless was managing director for almost two years and will work alongside Wilson to transition the role.
“I have thoroughly enjoyed my experience as managing director and I am looking forward to ensuring a thorough handover with Belinda before I focus my full attention on my own business Element Ag,” said Hoodless.
“Belinda brings considerable association experience and governance experience to this role. I wish her and the great team we have at IFPA ANZ all the success for the future.”
Wilson has extensive and diverse experience across a wide range of industries, including the legal profession, membership associations, Australia’s seafood industry, Defence and veterans, and private sectors.
In this new role, she will work on developing and implementing innovative strategies, forging impactful stakeholder relationships and influencing industry wide policy change.
Her national advocacy efforts through various governance roles in the seafood industry including federal peak body, Seafood Industry Australia and the Victorian seafood industry, resulted in the growth of Australia’s brand and reputation while protecting a resilient and sustainable industry.
Wilson said she would use her experience to advocate for IFPA ANZ members and the fresh produce and floral industry supply chain.
“The immediate focus will be on growing IFPA ANZ locally while feeding ideas globally, building connections through events such as (premier trade show) Hort Connections and nurturing healthy futures for all supply chain members,” Wilson said.
“I’m looking forward to supporting and understanding members and continuing to highlight Australian and New Zealand fresh produce and floral, ensuring members are respected by consumers and supported by the entire supply chain, elevating our global visibility and representing the leaders of our incredible fresh produce and floral businesses at all levels.”
IFPA ANZ chairman, Richard Byllaardt, said the team was thrilled to have Wilson join the team.
“She brings extensive experience to the role including working for other industry associations and having been appointed to numerous boards,” said Byllaardt.
“Most of all, Belinda's enthusiasm and drive will ensure IFPA ANZ can continue to evolve and deliver huge value for our members and the broader fresh produce industry.”
