• Coles has announced it will integrate health products, traditionally stocked in the health food aisle, into their respective categories across the store. The breakfast aisle is the first to undergo transformation.
    Coles has announced it will integrate health products, traditionally stocked in the health food aisle, into their respective categories across the store. The breakfast aisle is the first to undergo transformation.
  • Coles has announced it will integrate health products, traditionally stocked in the health food aisle, into their respective categories across the store. The breakfast aisle is the first to undergo transformation.
    Coles has announced it will integrate health products, traditionally stocked in the health food aisle, into their respective categories across the store. The breakfast aisle is the first to undergo transformation.
  • Coles has announced it will integrate health products, traditionally stocked in the health food aisle, into their respective categories across the store. The breakfast aisle is the first to undergo transformation.
    Coles has announced it will integrate health products, traditionally stocked in the health food aisle, into their respective categories across the store. The breakfast aisle is the first to undergo transformation.
  • Coles has announced it will integrate health products, traditionally stocked in the health food aisle, into their respective categories across the store. The breakfast aisle is the first to undergo transformation.
    Coles has announced it will integrate health products, traditionally stocked in the health food aisle, into their respective categories across the store. The breakfast aisle is the first to undergo transformation.
  • Coles has announced it will integrate health products, traditionally stocked in the health food aisle, into their respective categories across the store. The breakfast aisle is the first to undergo transformation.
    Coles has announced it will integrate health products, traditionally stocked in the health food aisle, into their respective categories across the store. The breakfast aisle is the first to undergo transformation.
  • Coles has announced it will integrate health products, traditionally stocked in the health food aisle, into their respective categories across the store. The breakfast aisle is the first to undergo transformation.
    Coles has announced it will integrate health products, traditionally stocked in the health food aisle, into their respective categories across the store. The breakfast aisle is the first to undergo transformation.
Close×

Coles aisle shake-up for healthier choices

By Kim Berry | 2 July 2021

Coles has announced it will integrate health products, traditionally stocked in the health food aisle, into their respective categories across the store. The announcement came just days after Coles released its full sustainability strategy.

General manager for Grocery Leanne White said, “Customers will love the simplicity of finding their favourite breakfast products in the main aisle and making healthy choices part of their everyday lives.

“Products such as cereals, oils and nut spreads, originally located in the health food aisle, will move to their respective product aisles, meaning similar food groups will now be located next to each other.”

The breakfast aisle is the first to undergo transformation, with White saying it was “one giant leap towards delivering Coles’ purpose to sustainably feed all Australians to help them lead happier and healthier lives”.

While many products that had previously been in the health food aisle, including gluten free cereals, will now sit alongside traditional cereals, the supermarket giant has launched 55 new healthy breakfast options, 34 exclusive to Coles, as well as its own brand breakfast drink, Breakfast on the Move (BOM).

The BOM range comes in six flavours: banana, strawberry, chocolate, vanilla, coffee and cookie. All are available in a three pack and all except the cookie flavour come in a six pack. The 250 mL drink has a 5 Star Health Rating, 11 vitamins and minerals, low Gi, prebiotic fibre, protein and no artificial colours or flavours.

Coles’ new Wellness Road toasted muesli range contains high fibre grain BARLEYmax, prebiotic fibre and resistant starch to promote gut health, beta-glucan which helps lower cholesterol, source of protein and no artificial colours, flavours or preservatives. Made in Australia using Aussie oats, the range includes four flavours; Super nutty; Fruit & nut; Cranberry & raspberry; and Almond & apple, available in 500g packs.

There will also be an exclusive range of 11 nutritious Goodness Bowl cereals and low sugar mueslis from Uncle Toby’s.

Packaging News

ACCC clamps down on GLAD bags greenwashing   Read more

ACCC clamps down on GLAD bags greenwashing

The ACCC has instituted court proceedings against Clorox Australia, owner of GLAD-branded kitchen and garbage bags, over alleged false claims that bags were partly made of recycled 'ocean plastic'.

Read more

18 Apr 2024
Qenos in VA, Botany plant shutdown confirmed   Read more

Qenos in VA, Botany plant shutdown confirmed

In news that is disappointing but not surprising given the recent reports on the unfolding Qenos saga, the new owner of Qenos has placed the company into voluntary administration. The closure of the Qenos Botany facility has also been confirmed.

Read more

17 Apr 2024
Cleanaway, Viva to test feasibility of circular soft plastics   Read more

Cleanaway, Viva to test feasibility of circular soft plastics

An agreement struck between Cleanaway and Viva Energy will see the two companies undertake a prefeasibility assessment of a circular solution for soft plastics and other hard-to-recycle plastics.

Read more

15 Apr 2024