Infant nutrition company, Bubs Australia Limited, has appointed Chris Rowe as its new chief financial officer. He takes over from Naomi Verloop, who has resigned after holding the role since 10 February 2025.
The company describes Rowe as an experienced global executive with more than 30 years of leadership experience across the dairy and consumer sectors, most recently as CFO of American dairy agricultural marketing cooperative, Darigold.
He has held senior leadership roles across Australia, Asia and the United States, and brings expertise across finance, commercial leadership, strategy, mergers and acquisitions, information technology, legal governance and integrated business planning.
Bubs Australia CEO, Joe Coote, said the company was pleased to appoint Rowe to this role.
“His combination of finance, commercial and operational leadership experience, together with his deep understanding of our key markets, makes him well placed to support the next phase of the company’s growth,” said Coote.
“Chris has a proven record of translating strategy into execution, driving performance and creating shareholder value through disciplined capital allocation and strong operational delivery.”
The latest trading update from Bubs Australia stated the company was under pressure from external factors, including evolving regulatory requirements, product availability constraints, geopolitical disruption in the Middle East, and increased air freight costs incurred to support re-stocking, particularly in the United States. However, Coote said the company’s balance sheet remains strong, giving it flexibility to manage near-term pressures while continuing to invest in distribution expansion and brand activation.
