Meat snack brand, Jack Link’s, has partnered with content creator Mr Beast (Jimmy Donaldson), to release three new Grass Fed Beef What’s. The. Flavour! (W.T.F!) products, with $1 million up for grabs.
The global collaboration was initially announced in June 2025, and has now hit Australian supermarkets, petrol and convenience stores, and independent retailers.
Two limited-edition 45g Beef Jerky flavours and one 50g Twin Beef Sticks offering will be available from January 2026, with the chance for consumers to win $1 million by attempting to guess the secret flavours. With a chance to enter in every pack, all valid entries have an equal chance in the draw, whether the guess is correct or not.
Answers will be revealed in April, or when promotional packs sell out.
Jack Link’s APAC marketing director, Dan Bitti, said this is the biggest news to ever hit the meat snack market across Australia and New Zealand.
“With the number one meat snack brand partnering with the number one content creator in the world, we’re delivering a highly disruptive launch for retailers, combining exclusive new products with a once-in-a-lifetime chance for consumers to win $1 million,” said Bitti.
The company said the launch is designed to drive incremental category growth, aiming to recruit Gen Z and Gen Alpha consumers into meat snack consumption.
Donaldson said the partnership was a natural fit.
“I’ve been eating Jack Link’s for as long as I can remember, so teaming up was a no-brainer. Now we get to create something super fun and tasty for our fans,” he said.
The Jack Link’s x MrBeast W.T.F! range includes 45g Beef Jerky for RRP $6.30, and 50g Twin Beef Sticks for RRP $5.50, available from January.
