Jack Link's gears up for global collab

Meat snack specialists, Jack Link’s, has partnered with social media creator, Mr Beast (Jimmy Donaldson) to release a line of protein-packed products across global markets.

The Jack Link's x Mr Beast collaboration introduces a new line of co-branded meat snack multipacks featuring individual-sized packs of beef jerky and meat sticks. Designed for convenient pantry storage and active lifestyles, the multipacks cater to protein-rich snacking needs for school lunches, road trips, and everyday fuel.

Jack Link's CEO, Troy Link, said the company was excited to partner with Mr Beast.

“Jimmy's entrepreneurial spirit and dedication to his fans align perfectly with our values at Jack Link's,” said Link.

“We believe this collaboration will drive a new generation of consumers into the meat snacks category, worldwide.”

This partnership marks Mr Beast's first collaboration with a consumer packaged goods company for a co-branded product line.

This partnership will also extend across the entire Asia Pacific (APAC) region, with the collaboration launching in Australia and New Zealand with an exclusive product range of Beef Jerky and Beef Sticks, expected to hit retailers in 2026.

Jack Link’s APAC managing director, Shannon O’Connell, said Mr Beast has stretched his influence and fanbase across the region.

“As we continue to build and grow Jack Link’s and the meat snacks category from Australia and New Zealand to Japan and Korea, we can’t wait to bring the partnership to life across the APAC region for our retailers and introduce Jack Link’s to a whole new generation of fans,” said O’Connell.