Woolworths has developed another collaboration with American bakery chain, Cinnabon, following the success of its limited-edition Cinnabon Hot Cross Buns released for Easter – the Cinnabon Cake.
With over 300,000 packets of Cinnabon Hot Cross Buns sold across Australia in less than 10 weeks, it's clear the flavour resonated with customers.
GoTo Foods president of international and retail channels, Dave Mikita, said after the incredible response to the Cinnabon Hot Cross Buns, the brand was excited to work with Woolworths again.
“Our classic Cinnabon flavour has become a fan favourite in Australia, and we think customers will love this new take on a timeless treat,” said Mikita.
The cake features a light sponge swirled with Cinnabon’s signature cinnamon spice and finished with a fluffy cream cheese frosting.
Woolworths Bakery merchandise manager, Donald Keith, said if customers loved the Cinnabon hot cross buns, then they are going to be delighted by this newest creation.
“It’s a simple, yet flavour-packed cake that celebrates the iconic flavour that has made Cinnabon such a global success,” said Keith.
“It’s a great example of how we aim to bring the best of the world’s trending flavours to Australia. We encourage customers to get in fast as the new limited edition Cinnabon Cake is expected to roll out the door as soon as it hits shelves.”
The Cinnabon Cake will be available for a limited time only in Woolworths stores nationwide from 29 October, for RRP $10.00.
