Menz Violet Crumble is moving into the sweet spreads category with the launch of Violet Crumble Choc Honeycomb Spread, developed in partnership with Krüger Asia-Pacific and facilitated by Asembl.
The product launches as an ALDI Special Buys exclusive from 27 May to 10 June 2026, priced at $7.50. It is a smooth chocolate spread with crunchy honeycomb pieces and marks the Violet Crumble brand's third launch with Krüger Asia-Pacific – following a flavoured drinking powder launched into Woolworths, Coles, and IGA in October 2024 and a hard-set ice cream coating and flavoured topping range into Coles and IGA in 2025.
Menz CEO, Phil Sims, said, “Violet Crumble bars have been a long-loved Aussie staple but we’re always looking for ways to bring that brand into new occasions. The spread category is seeing strong momentum, and this product allows us to tap into that demand with something that feels both nostalgic and new.”
Availability: ALDI Special Buys, 27 May – 10 June 2026. RRP $7.50.
