• Menz Violet Crumble is moving into the sweet spreads category with the launch of Violet Crumble Choc Honeycomb Spread, developed in partnership with Krüger Asia-Pacific and distributed by Asembl.
    Menz Violet Crumble is moving into the sweet spreads category with the launch of Violet Crumble Choc Honeycomb Spread, developed in partnership with Krüger Asia-Pacific and distributed by Asembl.
Close×

Menz Violet Crumble is moving into the sweet spreads category with the launch of Violet Crumble Choc Honeycomb Spread, developed in partnership with Krüger Asia-Pacific and distributed by Asembl.

The product launches as an ALDI Special Buys exclusive from 27 May to 10 June 2026, priced at $7.50. It is a smooth chocolate spread with crunchy honeycomb pieces and marks the third collaboration between Asembl and Krüger Asia-Pacific under the Violet Crumble brand, following a flavoured drinking powder launched into Woolworths, Coles, and IGA in October 2024 and a hard-set ice cream coating and flavoured topping range into Coles and IGA in 2025.

Menz CEO, Phil Sims, said, “Violet Crumble bars have been a long-loved Aussie staple but we’re always looking for ways to bring that brand into new occasions. The spread category is seeing strong momentum, and this product allows us to tap into that demand with something that feels both nostalgic and new.”

Availability: ALDI Special Buys, 27 May – 10 June 2026. RRP $7.50.

Packaging News

Multi-Color Corporation (MCC) has successfully completed its financial restructuring process and emergence from its prepackaged Chapter 11 process.

The AFGC has welcomed Budget measures aimed at boosting manufacturing, while warning that Middle East instability could drive costs across food, grocery and packaging supply chains.

The Boomerang Alliance has backed a federal Greens bill proposing a national packaging EPR scheme, saying it reflects growing frustration over stalled packaging reform and missed recycling targets.