Meat food technology company, Pryme Snacks, has taken the next step in its national expansion, launching its Pryme Wagyu Jerky in WHSmith stores across domestic and international Australian airport locations.
The company stated airport retail provides national visibility in a premium, fast-moving environment and puts the brand directly in front of consumers at the exact moment they are looking for Australian-crafted, convenient, high-quality, snacking.
The WHSmith launch builds on Pryme’s recent retail momentum following its Metcash rollout in late 2025 and expansion into Ampol in April 2026, further strengthening the brand’s footprint across grocery, convenience and now travel retail channels.
Pryme Wagyu Jerky is made in Australia and is positioned as a premium alternative within the meat snack category. The range is available online at prymesnacks.com.au in flavours Original, Honey Soy, Mango Chilli, Sriracha and Zesty Lime.
