New Zealand-based chip brand, Proper Crisps, has launched two new limited-edition flavours to its Big Cut range – Kasundi Ketchup and Habanero Mustard.
The new flavours are inspired by chef Al Brown’s sauces, Simply Red Kasundi Ketchup and Old Yella Habanero Mustard. It’s not the first time the brand has gotten saucy, launching its chilli-oil inspired Chilli Crisp last year, blending Sichuan peppers and chilli flakes ground in-house.
Proper Crisps brand manager, Hayley Lewis, said the limited-edition releases stay true to the company’s Kiwi roots, bringing bold, chef-inspired seasonings to snack lovers.
“Who better to partner with than legendary local chef Al Brown? His love for simple, honest flavours perfectly aligns with our brand,” said Lewis.
Like the rest of the Proper Crisps range, the new chip flavours are hand-cooked in Nelson, New Zealand, using house-made seasonings that are additive and preservative-free, allergen-friendly, and packed with real flavour.
The Big Cut range is known for its thick-cut crunch, making it the ideal chip canvas for these bold, sauce-inspired seasonings. The company stated that with no other ketchup or mustard-flavoured chips currently available in Australia, this launch is set to shake up the snack aisle.
Proper Crisps Big Cut Kasundi Ketchup and Big Cut Habanero Mustard chips are available at selected independent retailers for RRP $6.90.
