Good Drinks Australia brand, Matso’s, has expanded its RTD range for summer with a new fruity flavour – Matso’s Vodka Pash Pine Crush.
Crafted with real Aussie passionfruit and pineapple, the vodka RTD delivers a refreshing tropical flavour with no artificial sweeteners.
This is the second release in the Matso’s “Crush” range, following the hugely successful Matso’s Vodka Lemon Lime Crush, which launched in 2024 on tap and in a can format.
Matso’s senior brand manager, Aaron Wall, said the brand has always had loyal fans, and is now bringing that strength into RTDs with flavour-led innovation.
“We know the light RTD category is continuing to grow +2.5% per cent across Australia, so we included a new distillery at Matso’s Sunshine Coast to test flavours and get the creative juices flowing,” said Wall.
“Retailers now have the opportunity to leverage Matso’s trusted brand, award-winning credentials, and marketing investment to drive incremental sales in the category across summer.”
Matso’s Vodka Pash Pine Crush is now available in cans at select retailers.
