• Mars Food Australia brand, MasterFoods, has expanded its partnership with ready-to-eat meal company, My Muscle Chef – launching three high-protein recipe bases.
Source: MasterFoods
    Mars Food Australia brand, MasterFoods, has expanded its partnership with ready-to-eat meal company, My Muscle Chef – launching three high-protein recipe bases. Source: MasterFoods
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Mars Food Australia brand, MasterFoods, has expanded its partnership with ready-to-eat meal company, My Muscle Chef – launching three high-protein recipe bases.

The brands first partnered in February, releasing three spice blends, Chimichurri, Peri Peri and Chipotle, with 16 calories or less per serve.

At the time, MasterFoods Australia strategic category and brand lead, Nigel Pinto, said that “nailing the flavour for a meal can be the hardest part of cooking, with protein often being the most expensive part of the meal we all want to get it right.”

With the new line of Recipe Bases that are packed with protein and ready in under 30 minutes, the collaboration is sure to be appealing to Australians cooking at home.

The three flavours are caramelised Korean BBQ Beef; smoky and spicy Chipotle Chicken; and Cajun Mince, a blend of warming spices with a lingering heat.

MasterFoods x My Muscle Chef Recipe Bases are available at Woolworths, Coles and independent supermarkets for RRP $3.50.

Packaging News

The first cans to be printed on Orora’s new high-speed digital direct-to-can printing system, Helio, rolled off the line at the canmaker’s Dandenong facility this week, marking a milestone not only for the company but for the region’s packaging sector. PKN was there.

The role of food and drink manufacturers in strengthening the recycling sector and supporting Australia’s transition to a circular economy was the focus at the National Recycling Roundtable this week. 

Cleanaway, Pact Group, TOMRA, Re.Group, Boomerang Alliance, and Reloop Pacific are lobbying for urgent reform to lift Australia’s CDS return rates and drive investment in the circular economy.