• MasterFoods has partnered with My Muscle Chef, to launch a range of three spice blends.
    MasterFoods has partnered with My Muscle Chef, to launch a range of three spice blends.
Close×

MasterFoods has partnered with My Muscle Chef to launch a range of three spice blends: Chimichurri, Peri Peri and Chipotle, with 16 calories or less per serve.

The MasterFoods x My Muscle Chef range launches following recent consumer research which revealed that Australians are now cooking more than seven midweek meals at home.

It also showed that many are prioritising more nutritious meals with high protein content when food shopping, with 34 per cent of people increasing their chicken intake over red meat for this reason.

MasterFoods Australia strategic category and brand lead Nigel Pinto said, “Nailing the flavour for a meal can be the hardest part of cooking, with protein often being the most expensive part of the meal we all want to get it right.”

My Muscle Chef Head of R&D and Innovation, Ryan Pinto, said there was often a perception that home cooked nutritious meals are bland, time consuming or too expensive.

“By teaming up with Masterfoods we’ve created a range of products that are perfect for creating delicious high-protein meals in their own kitchens,” said Pinto.

The spice blends are made with all natural ingredients, no added sugar, and are only 16 calories per serve which can be added to a protein of choice.

The MasterFoods and My Muscle Chef spice blends are available nationwide in Woolworths for RRP $4.80.

Packaging News

Under pressure from shareholders to cut costs, Unilever has released a revised sustainability strategy that CEO Hein Schumacher describes as “unashamedly realistic”, while critics call it shameful.

Warwick Armstrong is the new managing director IPE Pack Oceania, joining the company with a wealth of experience in the Australian packaging industry, and deep knowledge of equipment and materials.

The ACCC has instituted court proceedings against Clorox Australia, owner of GLAD-branded kitchen and garbage bags, over alleged false claims that bags were partly made of recycled 'ocean plastic'.