• Jose Cuervo has welcomed the newest addition to its growing Sparkling Margarita premix range: Pink Grapefruit Sparkling Margarita. Image: Proximo
    Jose Cuervo has welcomed the newest addition to its growing Sparkling Margarita premix range: Pink Grapefruit Sparkling Margarita. Image: Proximo
Close×

Jose Cuervo has welcomed the newest addition to its growing Sparkling Margarita premix range: Pink Grapefruit Sparkling Margarita.

Jose Cuervo Pink Grapefruit Sparkling Margarita is mixed with authentic Jose Cuervo and natural flavours of pink grapefruit, lime and triple sec, offering a light sparkling twist.

Following the launches of the classic Jose Cuervo Sparkling Margarita, and the recent Watermelon Sparkling Margarita flavour, Proximo says Jose Cuervo has continued evolve the product range and flavour offering with this latest addition.

A Proximo spokesperson said: “With the increasing demand for premix drinks we’ve welcomed a Pink Grapefruit flavour to our expanding Sparkling Margarita range, offering a flavoursome and refreshing serve of a favourite cocktail.”

Jose Cuervo Pink Grapefruit Sparkling Margarita can be enjoyed straight from the can or poured over ice and is available in cases of 24, in single 330ml cans and four packs for RRP $25.00 from participating retailers.

Packaging News

Australia's environment ministers have declared packaging reform urgent and named soft plastics as an initial priority, but offered no firm timetable or regulatory commitments. SPSA has welcomed the soft plastics focus, while Boomerang Alliance and WMRR have raised concerns about the lack of concrete action.

Economic analysis commissioned by SPSA estimates national recycling reforms could deliver up to $278m in net productivity gains and stimulate up to $2.6b in capital investment each year.

A cross-sector open letter is urging national leaders to agree on a pathway for regulated producer responsibility schemes at the September Environment Ministers Meeting.